Of course we all know that social media is an important part of marketing strategies, but exactly how is it helping us? 

Cost

Social media marketing is one of the most cost-effective strategies to market your business. Creating an account and signing up is free for almost all social networking platforms, and if your content is good enough the work to spread it will be done by other users.

 

Engagement

Social media is a brilliant way to engage with your current and potential customers. The important ting to remember is that this is a  two-way communication so the key is to stay engaged, if your customers get ignored they will stop engaging. Make sure you have access to all accounts and stay on it, and your audience will feel like they’re part of the story

Brand awareness

It’s all about visibility! By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. The more you use it, the wider your audience you’ll have.

 

Marketplace insight

One of the easiest ways to figure out your next steps is to check out what your followers are getting excited about. By looking at the activities on your profiles, you can see your audience’s interests and opinions that you might not otherwise know.

 

Increased traffic

Depending on your content social media can help increase your website traffic. Make sure your posts are relevant, interesting and encourages people to click through to your website.

 

Enhanced SEO rankings

The way Google ranks search results is pretty much a dark art. But one thing you can do without hiring an SEO agency is to be active on social media. Sharing your content on social media shows search engines that speaks to your brand validity, integrity, and constancy.